Abstract brand gradient

Branding refresh — Australia edition

Fast, strategic refreshes for established businesses: updated logos, color systems, packaging tweaks, and digital-ready assets that lift recognition and conversions.

Typical turnaround: 2–6 weeks depending on scope. Serving Sydney, Melbourne and nationwide.
Before and after brand mockup

What a branding refresh includes

We focus on high-impact changes that retain your equity while modernising expression: logo refinement, typography system, colour palette, imagery style and digital-ready assets.

  • • Logo simplification & responsive marks
  • • Colour harmonisation & accessibility pass
  • • Typography and layout tokens for web and print
  • • Key collateral templates (brochure, social, packaging)
Brand elements
Samples from recent refresh projects: packaging, logotype and brand guidelines snippets.

Our process

1. Audit

Brand health check, competitors, touchpoint inventory.

2. Strategy

Define positioning, messaging anchors and visual direction.

3. Design

Logo options, colour systems, typography and key templates.

4. Handover

Production files, guidelines and implementation support.

Selected refresh projects

Cafe brand refresh
Harbour Café — Sydney
Logo refresh and packaging update.
Sustainable packaging
GreenFarm Goods — Melbourne
Eco packaging redesign & rollout.
Corporate brand update
Atlas Consulting — Nationwide
Logo system, templates and web assets.

Packages

Includes logo cleanup, colour palette, and 2 collateral templates. Ideal for smaller brands seeking subtle modernisation. Est. 2 weeks.

Includes responsive logo set, palette, typography, 6 templates, brand brief and 1 round of stakeholder revisions. Est. 3–5 weeks.

Strategy workshop, complete identity, guidelines, packaging concepts, web UI direction and launch support. Est. 6+ weeks.

Compare

FeatureLiteProFull
Logo options135+
GuidelinesBasicComplete
Templates26Custom
StrategyLightFull workshop

Case study — GreenFarm Goods

GreenFarm packaging

We refreshed packaging to improve shelf impact and clarity. Results: +18% sell-through in pilot stores and stronger brand recall in surveys.

Outcome

  • Retail-ready dielines and print specs
  • Updated logo lockups for pack and digital
  • Implementation support with printer and fulfilment partners
See full case study

Team & testimonials

Lead designer
Alex Mercer
Creative Director
"Quenaro's refresh gave us a contemporary, coherent brand across packaging and web — customers noticed the change immediately."
— Samantha R., GreenFarm Goods

Ready to refresh your brand?

Tell us your priorities and we'll propose a concise plan and estimate.